ABOUT THE BRAND
Ferian takes its name from the Old English for ‘to carry ’ and particularly referenced passage over water (hence Ferian’s Naval flag insignia). Ferian is the entomological root of the modern day ‘Ferry’ and variations can be found in Norse languages - in German and Danish ‘Ferien’ means ‘to holiday’.
It demonstrates though language subtlety evolves with time the essence remains traceable and relevant. This reflects Ferian’s principles of applying time proven traditional methods of leather craft and metalwork to create a collection of contemporary, timeless bags and jewellery.
The Ferian Insignia – the history of the Flags
The Ferian flags represent England in Naval flag signalling system and symbolise our commitment to British manufacturer. The ‘Marine Vocabulary’ was devised by Rear-Admiral Home Popham in 1804 and enabled Nelson to send his famous signal before Trafalger.
The system is functional, intelligent and visually elegant. All the qualities that Ferian strives to attain in its design and execution.
Ferian bags are made in the West Midlands of England using hand-worked saddlery techniques that established the factory’s reputation in the 1800s. The finest full grain skins are vegetable-dyed in Worcestershire and slowly enriched by hand with natural oils and waxes that protect and enhance the bridle leather
Symbolising England, the Ferian insignia is engraved on hand modelled fittings cast in solid brass, using the lost wax process, by Ferian’s London foundary.
These time proven materials and techniques create a collection of enduring modern bags that over time will acquire a unique patina reflecting the character and travels of their owner.
Ferian jewellery is hand made in London, England. Each design is produced in limited quantities using the ancient technique of lost wax casting. The original ‘master’ artefact is cast in wax and its form replaced in the resultant mould by molten metal. After cooling each piece is hand polished, assembled by skilled craftspeople and finally the noble metals hallmarked in Hatton Garden, London, to complete a collection of exclusive, timeless, practical jewellery.
The Ferian insignia symbolises England in British Naval flag signals code and represents our commitment to the traditions of meticulous British manufacturing.
ABOUT THE DESIGNER
Leonie Branston is a recognised practising fashion designer who started her career with Alexander McQueen and Hussein Chalayan before relocating to New York to work for J.Crew and Calvin Klein. Leonie lives in London and consults for luxury British brands in addition to designing and developing Ferian.
The design of Ferian bags and jewellery applies the same principles as those applied by Leonie to the creation of flattering enduring clothes, combining carefully chosen natural materials that remain timeless and grow more desirable as their character is expressed by generations of discerning ownership.